So today it was David Cameron's turn to run the Mumsnet gauntlet.
Gordon Brown did this a few weeks back and whilst he scored a few points from the mummerati (not my term but it does sort of fit), a lot of stuff he said got missed in the furore over what type of biscuits he prefers - or rather, in the furore over his refusal to 'fess up to what type of biscuits he preferred. (In the end Sarah put them out of their misery, if you didn't hear. Shortbread. Although I'm betting it's not the Duchy Original's version...)
Anyway, today it was David Cameron's shot at convincing the 'early adopters' at Mumsnet that he's their best hope for an improved Britain come next Spring.
How did he do? Well, if you don't want to check out the whole 100+ pages of comments, questions and answers on the thread, click here for an edited transcript. I mean, feel free to check out the whole thing if you like, but I imagine a shortened version might be more up your street.
Alpha Mummy at Times Online also ran a real-time live blog analysis of what was going on (I was part of the panel) and if you want to see how that went, click here.
My take on his performance? Firstly, I take my hat off to both him and Gordon for doing this; the audience at Mumsnet can be a tough crowd and I certainly wouldn't want to get on their wrong side. Overall though, I didn't learn anything I didn't already know (although I have to admit that since I was going to be involved with this I did do a bit of prep before-hand so perhaps if I hadn't, I might have), he's not the world's fastest typist (but then, is that an important skill in a potential Prime Minister? Discuss), and he's going to have to work a bit harder to count on a lot of the Mumsnetters' votes.
And mine too, now I come to think of it.