>> Tuesday, 30 November 2010
This is a Sponsored Post
You may have noticed, I've started to do a few more sponsored posts recently. I held out against this for a long time, and that wasn't hard, what with the plethora of offers to review the latest online war game and more recently the chance to take my dog to a red-carpet event for pets (note to any pr's reading this, I don't own a dog, never have done, have never claimed to, and much as I like them, am not likely to change that situation anytime soon...).
However, every now and again a product or opportunity pops into my inbox that is not only relevant, but is worth sharing, as when ebuzzing got in touch with me a couple of months back.
What's ebuzzing? In their own words, they are 'part of the Wikio Group and allow you to display videos and publish articles about brands that you like, when you want, whilst earning.'
Essentially it works as follows; a blogger registers to become part of their network (at ebuzzing.co.uk), and whenever a relevant opportunity comes up, they are notified by e-mail to go and take a look at the campaign. There's no pressure to participate, but if you like the look of it you can apply to write a sponsored post using information supplied along with anything else you can find out about the brand. You are of course paid for this service (average fees to-date for a 250 word article, in my experience, are between £30 and £40), and all ebuzzing posts are clearly signposted as 'sponsored'. Essentially ebuzzing rely on the blogger themselves to write about the product rather than simply regurgitating press releases sent out to a random selection of email addresses.
Now this post is the result of one of those opportunities - you may have worked that out for yourself by now - and in addition to spreading the word about how the system works, I was asked to come up with a brand that I would like to work with, to imagine my perfect e-buzzing campaign.
I don't think it will surprise anyone who knows about my addiction to chocolate that the first company to come to mind was Green & Blacks. There's a brand I can really get behind. Not only was it originally set up in a way that provided small cocoa growers with a sustainable form of fair-trade income (although I have to admit I'm a bit hazy on how that works now it's owned by Cadbury's, who bought it in 2005), but it makes a range of amazing products for the mass market - products that I happen to love. The opportunity to write about how buying something so delicious would simultaneously benefit families living in less advantaged parts of the world (assuming that's still the case) would be what you might call a win/win situation...
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