Showing posts with label blogging advice. Show all posts
Showing posts with label blogging advice. Show all posts

Friday, 5 April 2013

Do you give good blog?

Well, do you?

A friend recently gave a blogging workshop for people new to this strange online world, and it got me thinking; what makes a good blog?

The thing about blogging is that so much lies in the perspective of the reader.  The young unattached 20-something, not yet a a parent, is unlikely to want to read about the ins and outs of potty training a recalcitrant 2 year old - no matter how funny they are to the writer.  Likewise, the lost-in-the-baby-fog first time mother is probably not going to want to spend too much time being reminded how much her life has changed by reading a style blog devoted to the most beautiful shoes spotted on the high street this week by the urban cool hunter.  (Although - it is nice to dream, occasionally...). The yoga teacher looking to spread her ideas on alternative therapies is unlikely to want to read blogs on the most recent new technologies available in the world of mobile communication.

So it's impossible to say that one blog is better than another because thankfully there are so many different niches to be filled.  This is one of the reasons that the internet, with it's zillions of voices all shouting to be heard, can be such an entertaining place to wander.

But.  I've been blogging for nearly 6 years now (so I wasn't an early adopter, but have been on the blogging scene a while), and in that time not only have I written over 1200 posts on this site alone, but I've read countless more - and there are a few things I've noticed that make me more likely to add one address to my blogroll and to click away quickly from others.  I figured I would share what these are.  They are entirely subjective, of course, and there are no hard and fast rules that govern which sites I do and don't visit.  These are just my thoughts on some of the aspects of 'giving good blog' which you can take or leave as you like...

Background and font colour: there is very little more likely to make me click away when I visit a blog I haven't seen before than light text on a dark or lurid background.  White text on bright pink, for example, or pale yellow on black.  If it's too harsh on the eye, no matter how good the content is, it's a no-go for me.

Font size and style:  When I started blogging I used a stupidly small font. (Look back through the archives to 2007 if you want to know what I mean).  Because of course I wasn't actually typing in that sized font, I never realised there was a problem until a commenter very tactfully mentioned it. So make sure your font size and style is legible.

Paragraphs: use them, please.  A block of text that fills the screen is again not conducive to me reading to the end of a post.  Life's complicated enough without battling through an intimidatingly long paragraph.

Post length:  I used to write lengthy posts.  Partly that may have been because I had more to say than I do now (having already blogged most of the angst out of my system), and partly it could have been due to over-excitement  (as in 'Oh my god!  On my blog, I get to run through a train of thought from beginning to end without being interrupted!').  Whatever, I've said before on here that a good piece of advice on blogging is to say what you want to, then stop - and I stand by that. Posts of 1500 words or more may not be the best way to entice your readers to continue all the way to the end.

Don't feed the trolls.  There will always - ALWAYS - be people out there who find happiness in making others miserable.  I'm not talking about the commenters who disagree with what you may have written and who express their point of view clearly, politely and cogently; I'm talking about those who leave inflammatory and hurtful remarks in the comment box just to get a rise out of you.  Ignore them if you can, delete them if you want; just don't reply to them, because that - engagement on your part - is what they want and crave, and will just keep them coming back for more in a vicious circle of comment and counter-comment.  Walk away, people; there's nothing to see here...

Punctuation marks, in particular: !!!!! Free yourself from the tyranny of the multiple exclamation mark.  I bet there is nothing you can write that doesn't sound just as interesting or entertaining with only 1 exclamation mark as it does with 2 or 3.

And finally, ignore everything I've just written above if it interferes with what you have to say.  There are no hard and fast rules about blogging; the main thing is to sit down and write that post in the first place. Don't give a damn about what others - like me, what do I know? - think of your blog.  If you like what you've written, then the chances are someone else will, too.





Tuesday, 27 September 2011

The best blog advice I have ever received is...

I'm feeling a little low on blogging inspiration right now, so BritMums Prompt of the Week was something of a godsend for me today. It's not that I have nothing to say, you understand; just that I have nothing I want to commit to the ether and - essentially - have it rattle around in cyberspace for eternity. Because, even if you post, and then think better of it and delete what you've written from your blog, it will always be out there - somewhere.

Having said that, thinking before you hit publish is not the best blogging advice I have ever received. It's not bad advice, you understand - (my personal approach is that if I'm writing something I think may be controversial I write it, save it, and re-read it the next day to see if it still holds true and if I am happy for it to be 'out there' for ever, then I publish it), but it's not the best advice I've ever read or been given on blogging.

No, the best bit of advice that I've ever been given about blogging is that the you shouldn't over-think. (Which, now I consider it, completely contradicts the paragraph above this but what the hell, it's my blog, if I want to be contrary I will). And by 'over-think' I mean, spend time fretting about writing the funniest post, the most popular post, the one that will get the most mentions on twitter, the most comments, the highest number of hits, the most links. If you start to worry about doing all of those things you are - or at least, I am - lost. You will lose your identity and spend all your time floundering around for the next hot issue to blog about, and will be at risk of losing any originality or individuality you have.

Sure, you should - or again, I do - ensure that when you post something, you are proud of it, if not in sentiment then at least of the way that you write it. But you shouldn't sit there in front of your keyboard worrying that what you write might not be good enough, might not be entertaining enough, and get yourself all tangled up in knots about that. That way lies bloggers block.

Which leads me onto the next snippet of the best advice I ever received, which is - to borrow a well-known advertising slogan - just do it. (Feel free to add expletive as required). What you need to do - if you want to be a blogger who enjoys what they're spending their time doing - is just write. Even when you think you have nothing to say, just log into your blog, click on 'new post' and write. You'll be amazed by how easily the words flow if you can just find that first sentence - even if it's nonsense.

And then, the third part of the best piece of advice I ever received about blogging. Say what you want to - and then stop.

So I will.